MLG Communications works with clients to improve and support their awards processes. We also provide the resource to help you manage their next steps.

 

Today there are a proliferation of awards available in the professional and financial services sectors. Publications, trade bodies and other organisations all believe their award programme is the most credible and important. But for corporates and their clients, the benefits of any, or even all, of these programmes is often unclear.

 

Every year firms expend extraordinary resources preparing awards submissions for a variety of programmes. By year end, with wins often few and far between, staff are demoralised and tired and no one, including management, can see any significant value in all the work that has been done.

 

It doesn’t have to be this way. MLG Communications works with clients to improve and support their awards processes.

 

Everything we do when working on awards is based on two key convictions:

 

1 There must be a benefit 

You don't talk to journalists or investors without a clear reason. The same approach must be taken for awards. Winning – which is very unlikely to be consistent – is seldom a sufficiently compelling reason to invest significant resource. Without understanding what you get from working on awards programmes it will be impossible to quantify success or justify any of the resource required.

 

2 Don’t do it on the fly

Planning and preparation, handled professionally, will have an exponential effect on the benefits you will see. And will require less effort and resource.